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Disclaimer: Due to the current uncertainty regarding coronavirus, many events are being cancelled. Please contact the event organiser directly via the contact details on the listing if you are unsure.

SeedLab Tasmania presents

Grow, Produce, Promote: How to Get More People to Eat Your Healthy Food

A Seedlab Tasmania Masterclass bringing world class experts to the Tasmanian table to talk and share insights to help your business.

Grow, Produce, Promote:

How to Get More People to Eat Your Healthy Food Products:

You produce and sell healthy food. You’d like to sell more. Everyone needs to eat food that is healthy. But how do you communicate that message meaningfully? How do you cut through the noise and really communicate with your customers? How do you produce and grow food that’s even healthier? How do you communicate with your local community about how and why you farm the way you do?

Learn from world-class experts through presentations and workshop-style activities about the most groundbreaking opportunities, challenges and innovations around producing, processing, and promoting healthier food products.

Our global, national and local topic specialists include:

- Barbara Bray, MBE (UK) Nuffield Scholar – Growing more nutritious fresh produce; UK market insights

- Belinda Hazell, Churchill Fellow – Sustainable, safe food production from farm to factory

- Dr Hazel MacTavish-West, Churchill Fellow – Developing healthier new products and consumer choices.

Join us for this one-off, exclusive event!

A limited number of participants will have the opportunity to book a one-on-one 30 minute meeting with either or all of our experts in the afternoon. Bookings will be taken on a first come, first served basis, and preference will be given to eligible Startup Businesses participating in the Seedlab Programme. To find out more about this go to www.seedlabtasmania.com.au

Tickets are $195 per person + GST. This includes the morning Masterclass and lunch, and an opportunity to book a meeting with one or more of our experts in the afternoon.

If you are an eligible start-up that has registered with Seedlab Tasmania and have been accepted into one of our Germinate programs, please contact us for the booking code to access your Seedlab-funded ticket.

This event will be held in the Aberdeen Room at the Devonport Paranaple Centre.

Our Topic Specialists: local, national and global:

Barbara Bray MBE, MSc, FIFST, RNutr

Barbara runs her own consultancy business in the UK, Alo Solutions Ltd driving and delivering food safety in food supply chains and advising agri-food businesses on food and nutrition strategy. With a passion for educating people about food and nutrition, Barbara is a director of the Oxford Farming Conference, the leading international conference held in the UK for farming and agribusiness. She on the Food Science and Nutrition committee for the Institute of Food Science and Technology and is a trustee with portfolio of International Affairs for The Nutrition Society in the UK. She speaks at food and agriculture events and has contributed to debates at the UN Committee for Food Security in Rome on Nutrition, Youth and Women in Agriculture.Prior to consultancy Barbara worked in the Ugandan agri-business sector for three years after graduation and then spent fourteen years in the chilled foods sector in the UK and France. Her roles covered food procurement, technical innovation and implementation of food safety systems as a Technical Manager with Bakkavor, an international food manufacturer. She has a BSc (Hons) in Food Technology 1995, MSc Post Harvest Technology 1996, MSc Human Nutrition 2014 and is a registered nutritionist with the Association for Nutrition.In 2017, Barbara was awarded a Nuffield Farming Scholarship and travelled on Global Focus programme to Singapore, Indonesia, Japan, Israel, UK and USA to study international food and farming systems. Her Nuffield Farming project on ‘Vegetable Production For Specific Nutritional Need’ looked at international food policies and private initiatives to promote consumption of vegetables which benefit our health. She worked with academia and the health sector developing a practical solution for people on low potassium diets to access prepared vegetable products. In 2019 Barbara was awarded an MBE for services to food nutrition. WWW.ALO-SOLUTIONS.COM

Belinda Hazell

Belinda is the Principal Consultant for Optimum Standard, working with Tasmanian and Australian based businesses since 2003 with the core aim to build better futures for business. Before starting Optimum Standard, Belinda worked in varying roles within the agribusiness sector - including the family horticulture and mixed farming enterprises. In addition to an MBA from the University of Tasmania specialising in Agricultural Innovation, Belinda holds a number of qualifications that underpins her extensive industry experience. Belinda’s career has seen her work for leading businesses facing challenges that limit growth potential. She is a system thinker and dives into the world of QA. Levering her extensive expertise, Belinda thrives on providing clients with the ability to broaden their thinking to see QA and systems as business assets that can solve problems in innovative and diverse ways. In 2018 Belinda was awarded a Churchill Fellowship to Investigate the use of horticultural QA Standards to stay ahead of social license demands. This is where the #howandwhywefarm message was born. She is a Non-Executive Director for Freshcare Limited and a prior Non-Executive Director of the Fresh Produce Safety Centre. She regularly contributes to technical initiatives to benefit the fresh produce sector such as the Guidelines for Fresh Produce Food Safety (2019). www.optimumstandard.com.au

Dr Hazel MacTavish-West, BSc(Agric), PhD, CF.

Hazel is a creative plant scientist & food industry consultant, with 30 years’ experience in innovation, natural flavours and fragrances, colours and bioactives. A food scientist and technologist, Hazel is actively involved in food innovation throughout the value chain, from primary producers through to consumers. Projects relate to new ingredients, new products and processes, new packaging, product positioning and consumer communications. Hazel’s work has a strong science core, fleshed out with commercial experience and flavoured with a passion for effective communication - for concepts, products and people. Hazel is a well- regarded, experienced consultant and presenter with an excellent profile within the national vegetable and wider horticultural industry. Founder, Seedlab Tasmania. www.mactavishwest.com.au