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[WEBINAR] How and Why You Should Start Podcasting



About this Event

** This webinar is available to ASBAS Digital Solutions program members in Victoria, South Australia, and Tasmania.

To find out more about the program call Melbourne Innovation Centre on (03) 9490 1402 or email

VIC & TAS - 1:00 PM - 3:00 PM AEST

SA - 12:30 AM to 2:30 PM ACST

How and Why You Should Start Podcasting

Podcasting can be leveraged to instil trust, familiarity, and loyalty in your audience. Australians are increasingly listening to podcasts, so if your business lends itself to this medium, it can be an incredible marketing tool. Podcasting does require an investment of time—setting up a recording space, sourcing guests, preparing scripts, as well as editing and marketing—but much can be outsourced.

This webinar will explain:

  • The benefits of podcasting as a small business
  • How to determine whether your business is cut out for podcasting
  • Ways to generate ample content to sustain an ongoing podcast
  • Essential equipment required for good quality production
  • Low-cost tools and platforms for recording, editing, and sharing your podcast

Register for this webinar to gain an understanding of whether podcasting is a good fit for your small business and how to realise its full potential.

At the end of the webinar, you will have time to ask questions to the host which may be answered live on the webinar.

Webinar Schedule

12:50 AM - 1:00 PM AEST - Log into webinar

1:00 PM - 2:30 PM AEST - Presentation

2:30 PM - 3:00 PM AEST - Audience Q&A


Jenn Donovan is a marketing strategist and social media extraordinaire!

With a passion for marketing and for the online platforms, she’s built a reputation for helping other small business owners simplify their marketing and businesses so they can reach their goals, be more profitable and live the dream (finding the freedom they set out to achieve when they started ... the illusive small business owner freedom dream ...!)

Jenn has walked the talk in her own retail, speaking and marketing businesses. Her presentations are filled with stories, messages, and strategies developed from her years in small business in both regional and metropolitan centres. Jenn is a leader and speaker who has genuinely “been there, done that”.

Jenn’s proven business strategies took her business from a $9 profit to over 6 figures with no previous retail experience, but a free-thinking approach to building much more than a retail store, but a community of passionate customers.

Now Jenn educates, connects and inspire as many small business owners as possible. “Where you start in business is not where you need to end” is her philosophy and she believes in JUST getting things done! Marketing is everything and everything is marketing!

Have you heard her Podcast - Small Business Made Simple?

LinkedIn -


Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.

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