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Disclaimer: Due to the current uncertainty regarding coronavirus, many events are being cancelled. Please contact the event organiser directly via the contact details on the listing if you are unsure.

Tactics to grow your business fast

Anna Cheng, growth marketing manager at Brighte and former growth leader at Spaceship shares the essential tactics to grow your business

Anna Cheng, growth marketing manager at Brighte and former growth leader at Spaceship shares the essential tactics to grow your business

About this Event

How is growth marketing different to traditional marketing? And how can every business harness the tactics of fast-growing tech start-ups? This event will cover the foundations of growth marketing as well as special hacks that companies like Brighte have used to grow quickly during the recent pandemic. This session will provide an insight into the growth structure of tech companies and is especially relevant for startups and small businesses looking to acquire, convert and retain new customers.

Webinar outcomes:

  • Understand the principles of growth marketing and PIRATE metrics to launch and measure the adoption of new products
  • Learn the 19 channels for customer acquisition and how to pick which channels are most suitable for your business
  • Understand why customers who show interest in your product don’t convert and how to bring them back
  • Learn how businesses like Brighte are taking advantage of new and unusual opportunities during the pandemic to grow rapidly
  • Participate as Anna uses a startup growth marketing framework to workshop the marketing strategy of two Sydney businesses including one bricks and mortar retail business.

Anna Cheng is renowned as one of Australia’s sharpest minds in growth marketing. Anna led growth at the upstart superannuation fund Spaceship where she developed a viral waitlist of 40,000 people before the company launched and achieved $100m in funds under management in the first 4 months. Anna currently leads growth at Brighte – Australia’s fastest growing home energy startup which has raised more than $200m in capital since launching in 2015.

This event will be facilitated by Rebekah Campbell, cofounder of Zambesi.

City of Sydney’s Reboot series aims to help businesses and creatives adapt, innovate and bounce back better. The series will focus on digital skills, customer strategy and financial strategy.

Each event is hosted by a leading expert from some of Australia’s fastest growing companies including Pilot, Koala, Canva, Vinomofo, TEDxSydney,, Brighte and Spaceship. Each event will also include a live workshop session with a local business owner or creative just like you, to discuss their current challenges and explore potential solutions.

This webinar series is for any business that wants to better understand opportunities in the current environment and bounce back bigger and better. The program is for retail and hospitality owners, startup entrepreneurs, creatives, artists, and professional service businesses.

City of Sydney’s Reboot series has been developed in collaboration with Zambesi, an online and face-to-face learning business that enables small business owners and their teams to learn from leaders in the field.