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Disclaimer: Due to the current uncertainty regarding coronavirus, many events are being cancelled. Please contact the event organiser directly via the contact details on the listing if you are unsure.

Create stand-out content

Chris Wirasinha, cofounder Pedestrian.tv, shares how to create content that stands out, gets shared and builds community

Chris Wirasinha, cofounder Pedestrian.tv, shares how to create content that stands out, gets shared and builds community



About this Event




In this one-off workshop, you’ll learn insights into how to develop content that stands-out, gets shared and creates a deep connection with your community. You’ll see how content marketing has changed since the pandemic. This session is suitable for any business who wants to rethink their customer base and attract more traffic to their website.

Webinar outcomes:

  • Create content that gets shared online: understand what will engage, entertain and educate your audience and the three secrets why people share
  • Technical essentials: understand what makes an effective headline, what type of images to use where, how to design a video or podcast people will watch / listen to beyond the first 5 seconds
  • Hack distribution: learn tactics to use Facebook, Twitter, Instagram and LinkedIn as effective distribution channels for your content
  • Participate as Chris workshops content strategy with two Sydney businesses just like you.

Chris Wirasinha is cofounder of Pedestrian.tv, Australia’s most successful digital content site. Chris and his co-founder launched the company in 2005 and grew it to a media giant recently acquired by Nine Entertainment at a final valuation of $100m. From the outset, Pedestrian.tv produced quality, unique content for a millennial audience. It quickly grew to become Australia’s largest youth network, now with more than 7m monthly pageviews and winner of Media Brand of the Year for two consecutive years. Chris and his team tested, iterated, reviewed and improved the content strategy at Pedestrian.tv over thirteen years. They gained insights and developed tactics that enabled Pedestrian.tv to become a distinctive authority, loved by their audience. They cracked virality and wrote the playbook for how to produce content that gets shared on social media.

This event will be facilitated by Rebekah Campbell, cofounder of Zambesi.

City of Sydney’s Reboot series aims to help businesses and creatives adapt, innovate and bounce back better. The series will focus on digital skills, customer strategy and financial strategy.

Each event is hosted by a leading expert from some of Australia’s fastest growing companies including Pilot, Koala, Canva, Vinomofo, TEDxSydney, Pedestrian.tv, Brighte and Spaceship. Each event will also include a live workshop session with a local business owner or creative just like you, to discuss their current challenges and explore potential solutions.

This webinar series is for any business that wants to better understand opportunities in the current environment and bounce back bigger and better. The program is for retail and hospitality owners, startup entrepreneurs, creatives, artists, and professional service businesses.

City of Sydney’s Reboot series has been developed in collaboration with Zambesi, an online and face-to-face learning business that enables small business owners and their teams to learn from leaders in the field.