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Switch Tasmania presents

How to Build a Digital Brand | Launceston

How to Build a Digital Brand...
And make sure it's the one you need.

About this Event

What is a brand?

The definition has changed with time. Once upon a time, it was what you used to brand cattle and horses. Then it was used to describe the name or logo of a business. Now it is a more abstract concept.

Simply put, a brand is who people think you are when they aren’t looking.

Note: people include your customers, prospects, colleagues, competitors – anyone who could interact with your company or products.

This workshop will show you all the steps to create the right digital brand for your business and for you as a business owner. 

During this workshop we will work through managing:

  • Your digital resume,
  • Your personal profiles (Facebook, LinkedIn, Instagram, etc),

  • Your comments on posts,

  • The right look for you and your business,

  • Tools to help you write well, and

  • Finding a digital mentor.

This workshop is part of the Australian Government Digital Solutions program. Digital Solutions has a one off $55 membership fee. The fee includes:

◦ This workshop, and any other Digital Solutions Workshop run in Tasmania

◦ Two hours in a one-on-one coaching session to provide further insights and guidance to help you with your business’ online presence.

◦ Access to future Digital Solutions workshops, including:

  • Social Media 101
  • SEO Foundations
  • Building Your Website
  • Digital Branding
  • Online Safety

◦ Access to an online learning platform so you can further build your online business knowledge.

If you have already signed up for the Digital Solutions program, you already have a code to enter at the checkout phase of the ticket purchase. If you have any queries, please contact the team on 03 6349 1919 or email

Sign up now. This event will run in multiple locations.

Please visit or our Facebook page for all workshops presented by The Van Diemen Project.