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Switch Tasmania presents

How to Build a Digital Brand | Launceston

How to Build a Digital Brand...
And make sure it's the one you need.



About this Event




What is a brand?

The definition has changed with time. Once upon a time, it was what you used to brand cattle and horses. Then it was used to describe the name or logo of a business. Now it is a more abstract concept.

Simply put, a brand is who people think you are when they aren’t looking.

Note: people include your customers, prospects, colleagues, competitors – anyone who could interact with your company or products.

This workshop will show you all the steps to create the right digital brand for your business and for you as a business owner. 

During this workshop we will work through managing:

  • Your digital resume,
  • Your personal profiles (Facebook, LinkedIn, Instagram, etc),

  • Your comments on posts,

  • The right look for you and your business,

  • Tools to help you write well, and

  • Finding a digital mentor.

This workshop is part of the Australian Government Digital Solutions program. Digital Solutions has a one off $55 membership fee. The fee includes:

◦ This workshop, and any other Digital Solutions Workshop run in Tasmania

◦ Two hours in a one-on-one coaching session to provide further insights and guidance to help you with your business’ online presence.

◦ Access to future Digital Solutions workshops, including:

  • Social Media 101
  • SEO Foundations
  • Building Your Website
  • Digital Branding
  • Online Safety

◦ Access to an online learning platform so you can further build your online business knowledge.

If you have already signed up for the Digital Solutions program, you already have a code to enter at the checkout phase of the ticket purchase. If you have any queries, please contact the team on 03 6349 1919 or email info@vandiemenproject.com.au.

Sign up now. This event will run in multiple locations.

Please visit www.bit.ly/vdpevents or our Facebook page www.bit.ly/vdp2019events for all workshops presented by The Van Diemen Project.