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Network Prospect Webinar - Why Brand is Everyone’s Business
Why Brand is Everyone’s Business (and not just a marketing thing) with Branded Culture
Why Brand is Everyone’s Business (and not just a marketing thing)
with Branded Culture
About this Event
Many organisations view “brand” as being just about logos, brochures and websites (ie. the “marketing stuff”). But how wrong they are!
In this entertaining presentation, Greg Kavanagh, Principal & Director of Branded Culture will help you better understand exactly what a brand is, why it can be a company’s most valuable commercial asset and how you use “brand” to guide decision-making for all areas of your business.
Guest Facilitator: Greg Kavanagh, Branded Culture
Greg has more than 20 years’ experience in marketing, advertising and brand strategy. His company, Branded Culture specialises in helping organisations better understand their brands and bring them to life in everything they do. Greg has a keen interest in areas of consumer psychology, buyer behaviour, cognitive bias and the role of emotion in engendering meaningful commercial exchange. As a recovering advertising person he is particularly focused on helping organisations leverage their brands without the need for excessive investment in marketing communications.